How to Upload Email List to Facebook Custom
When running Facebook ads, advertisers take multiple steps of the funnel to attack. 1 key stride of that funnel is the existing customer base. At that place are multiple ways to accomplish these people, simply one way is by creating a custom audition based on your customer list.
This is one of the oldest methods of remarketing to a brand'south existing audience, but that doesn't mean that you should neglect it. Facebook custom audiences based on a client list remain a staple for successful advertising strategies.
Allow's walk through the following:
- What these audiences are
- How to gear up your listing for a custom audience
- How to create your custom audience
- Targeting and excluding
- Custom Audience Terms
- How to update custom audiences
- What I practise
Facebook Ads and Your Customer Listing
You accept been building an email list away from Facebook. While Facebook ad is a cardinal part of my marketing, email marketing may be the most constructive revenue driver. You should build this list, market to it, and leverage it with ads.
You can export your client list and transport it to Facebook. This data is hashed and so matched up with people on Facebook based on names, email addresses, physical addresses, and more than constitute in profiles. Y'all can then target or exclude these people inside your advertising.
Generally, yous can await anywhere from 30-seventy% of the people on your list to match up with users on Facebook for targeting. In other words, an electronic mail list of 10,000 people doesn't mean yous tin reach those 10,000 people with ads; you lot can wait somewhere closer to 3,000 – 7,000. It depends on the quality, accurateness, recency, and thoroughness of your list.
Ready Your Client List
Go to facebook.com/ads/managing director/audiences or select Audiences within your Business Director.
Click "Create Audience" and select "Custom Audition."
Select "Client List."
Yous'll get a screen that looks like this…
The file should exist a CSV or TXT format and include at least one identifier.
This means that each column of your file represents a unlike customer identifier. This includes electronic mail address, phone number, first name, last proper noun, and others. The more identifiers (columns of data) you include, the more likely Facebook tin can match a customer with a Facebook user. For instance, your customer's e-mail address may not match upward with a Facebook user, just the combination of their starting time proper noun, last name, and telephone number might.
If y'all hover over an identifier, Facebook volition give yous an example of the format that this data needs to be in.
Meet this resources for formatting guidelines. Facebook also provides a listing template to aid you lot understand what your file should look like.
You can also include a cavalcade for Customer Value so that you tin can later create value-based lookalike audiences. We won't cover that here, just feel complimentary to read more nearly them.
How to Create a Custom Audience Based on Customer Listing
First, betoken whether your file includes a column for customer value. Again, you only demand this if you afterward expect to create a value-based lookalike audience.
You tin either upload a CSV or TXT file or exercise a simple copy and paste. Assuming your listing is more than a few dozen and includes multiple columns, I'd go with a CSV file.
Name your audience and click "Side by side."
Bold the names of your columns are unlike than what Facebook expects, you'll need to map each cavalcade to its related identifier.
There may be columns that don't match upwards to an identifier. In that case, only select "Do Not Upload" for that item.
When you're washed, click "Upload and Create" and y'all're done!
MailChimp Integration
If you utilize MailChimp, Facebook makes the creation of these custom audiences easy. There's a link at the bottom of the initial screen for creating your custom audience to "Import From MailChimp." Click that.
First, log in to MailChimp.
Then select ane or multiple lists to convert to a custom audience.
We'll talk more than well-nigh list syncing later, merely know that this integration does non mean that your custom audience will be regularly updated based on changes to your customer list. It only allows yous to hands create that custom audience for the commencement time. If you want to keep it updated, yous'll need to consider a third-political party tool.
Targeting and Excluding
Once created, you can target or exclude this audience. Go to your advertisement ready An advertisement set up is a Facebook ads grouping where settings like targeting, scheduling, optimization, and placement are determined. and select the audience that you want to target or exclude.
In the case in a higher place, I am targeting my customer list while excluding a list of people who registered for my Quiz Library. Both are data file custom audiences, but they don't need to exist. You can combine multiple custom audience types (website custom audiences, Facebook page engagement custom audiences, lead form custom audiences, etc.) within the same targeting.
Custom Audience Terms
There are some important rules that you need to understand when information technology comes to usage of information for Facebook custom audiences. While I won't get through the entire Custom Audience Terms, here are a few highlights:
i. Y'all must accept rights to the data.
These are your customers, or they are the customers of your customer whom you are advertising for. Y'all're not scraping data or compiling a list of people who take no connectedness Inside your ad set up, you can farther narrow targeting by adding a connection to a page, app, or event that you lot command. to your concern.
ii. Yous can only use a client'due south data for a custom audience until they opt-out.
These are people who accept opted into receiving messages from y'all. Once they opt out, they need to be removed from your targeting.
three. You won't grant admission to these audiences to parties who accept no rights to them.
If you accept multiple clients in the same manufacture, y'all can't share or use this data across accounts unless y'all have the rights to this data for that particular business (run across #1 and #2).
Granted, this document is in legal linguistic communication. It'due south non always clear how to interpret these rules. Only this is how I interpret them.
Updating Custom Audiences
The thing about Facebook custom audiences based on a client file is that it'due south static. You upload a file, and that'due south it. If you never bear upon information technology again, it won't alter.
This, of class, is a trouble related to #2 in the Custom Audition Terms to a higher place. But, you should besides desire to proceed information technology updated equally much every bit possible so that your targeting is relevant.
At that place are two ways to keep your custom audience updated…
ane. Update Manually.
To update manually, select it from your Audiences listing and click the "Edit" button.
From at that place, you'll need to upload a file of people you either want to add or remove from your audience. Unfortunately, you tin can't but upload a fresh list.
2. Utilise a Third-Political party Tool.
This is the easiest, though it means an investment. Yous'll typically demand to pay a monthly fee to maintain regular updating of your audience. Cost is ordinarily a sliding calibration depending on the number of records that demand to exist updated.
There are many tools available that can practice this. I already use Zapier for many types of automation similar this. I've likewise used DriftRock. LeadsBridge has a adept reputation, though I've never used it.
None of those are affiliate links. If y'all're in need of a solution, hopefully this gets you started!
What I Do
While my customer list custom audiences A customer list custom audience is created by uploading a customer list that Facebook matches with users so you can target them with ads. aren't a peak priority in my targeting, they are certainly in the mix. Some examples…
1. Exclusions
Whenever I promote a production or opt-in, a high priority is excluding those who already signed up. Every bit a result, I exclude every possible audience I can that represents those current customers.
Lead grade custom audiences only last up to ninety days. Website custom audiences concluding 180 days. Even if both covered everyone inside those time periods (they won't), they create holes after that window expires.
While a custom audience based on your customer listing may not have a 100% match rate, the nice thing is that there is no expiration appointment on the audience. Someone who signed up two years ago could even so exist on the list.
2. Up-Sell
Similar to #1, just for the purpose of targeting. Maybe I want to target everyone who signed upward for Facebook Pixel The Facebook pixel helps advertisers track events that occur on their website and reach people who performed those events with ads. Nuts to promote the Facebook Pixel Masterclass. I could do this past targeting the website custom audience and customer file custom audition of those who signed up for the free serial.
Of course, I'd also exclude those who signed up for the paid training (like I did in #1).
iii. Full List
Sometimes, I'll promote blog posts or costless opt-ins to those who have engaged with me in some fashion. I won't focus on the most engaged so as to have some book.
Here'south an case…
I'chiliad targeting people in a LOT of ways hither in an try to reach all of my most engaged readers. I included website custom audiences A website custom audience matches people who visit your website with people on Facebook. Y'all can then create ads to testify to that audition. , lead course custom audiences Atomic number 82 form custom audiences allow you lot to create audiences of people who engaged with your Facebook pb ad forms to exist used in advertizing targeting. , and client file custom audiences in an endeavour to generate the most volume of potential quality visitors.
Your Turn
How are you lot using Facebook custom audiences based on your customer list?
Let me know in the comments below!
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Source: https://www.jonloomer.com/facebook-custom-audience-customer-list/