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Home / How to Disable Customer Reviews on Google Product Listing Ads

How to Disable Customer Reviews on Google Product Listing Ads

What are Google Product Ratings?

Google Production Ratings let shoppers encounter how past buyers take rated an individual product. If you've ever used Google Shopping personally, you're probably familiar with the 5-star rating arrangement.

The rating range is 1 to 5 and it gives a general overview of the product's functioning. Here, the reviews are related only to a production but not to the seller. Occasionally, they are likewise shown in organic search results.

When you click on a Product Rating you are taken to a more than in-depth product page. From this more insightful spot, yous have admission to full ratings and reviews left past customers. What is more important, from in that location y'all can also check the list of merchants behest on the item, along with data such as pricing, offers, and Seller Ratings.

This is what they look like:

In reality, not every production shown will have a rating below information technology, because merchants need to accept activeness in order to make that happen.

Equally yous can run across, just two of the many shoes listed actually take a rating. Shoppers are more than probable to cheque out the ones that have this social proof than the ones without it.

How practise Product Ratings work

Reviews for the product are gathered and combined by algorithms from multiple retailers, marketplaces and 3rd-party review sites. It happens because of globally used unique product identifiers. We talk here about GTINs, Brand, MPN or product URLs.

The result depends on a query. If information technology is more-specific, including make, color or model the Production Ratings will exist aggregated from reviews y'all and you just accept collected for that product, exist it through Google Client Reviews, on your own site, or with a 3rd-party review partner.

If a search is generic the list of results volition exist shown with ratings only where applicable. Merchants selling some particular models can exist located by clicking on the private listing.

Are Production Ratings constructive?

Yes, having product ratings for your inventory is a corking manner to bring qualified buyers to your store and requite instantaneous trust and credibility to your products.

How are production ratings different from seller ratings?

Seller Ratings and Product ratings may look like and they might even seem disruptive. But they play very different and as important roles.

  • Product Ratings on Google Shopping work on a 5-star rating system and apply to individual products.
  • Google Shopping besides displays seller ratings for qualifying merchants, just these are different from product ratings.
  • Seller ratings utilise to your business overall, while product ratings are specific to products.
  • Google seller ratings give a score to a make. They are based on client reviews from Google and a range of other review platforms, similar Trustpilot or PowerReviews.
  • Seller rating appears as the event of organic search just too Google Ads search and Google Shopping listings.
  • Product Reviews help with SEO and with the on-site conversion. Seller Reviews assistance with building brownie, trust and continuing out from your competitors.

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How to add Production Ratings to your Shopping Ads

Allow'south get over how you can brand sure that your products have ratings showing for them, step-by-pace.

1. Make sure yous can comply with all requirements and policies

Requirements

These are the Product Rating requirements you'll demand to meet:

  • Have a Google Merchant Heart Business relationship with running Shopping ads.
  • Production ratings are eligible to show anywhere in the world where Google Shopping and gratuitous listings are currently available. There are currently 104 supported countries. Some of those are in beta and some crave a business organisation registration number (BRN) in society to sell there and so it's a good idea to just cheque this before.
  • Y'all must have 50 reviews at a minimum for all your products in total for ratings to show on the products you list on Google Shopping.
  • Every private product must have at least 3 reviews for the Product Rating to testify on Shopping Ads.

Policies

Y'all'll likewise need to make certain that you comply with the Production Ratings policies. They are:

  • Giving Google monthly updates of all of your reviews. This besides includes any negative reviews you lot receive. While monthly updates are required, Google suggests giving them more frequently so that shoppers are getting the most upward-to-date information.
  • The reviews themselves need to comply with the content policies like not being spam, no hate speech communication, no duplicated reviews, and more.
  • Your review feeds should be high-quality and the reviews should add value to shoppers who are because buying your products.
  • Retailers should collect and own their own reviews.
  • Customers can add their ain photos to their reviews, just they demand to follow these guidelines.

In one case you lot're certain you've met all of these, you're free to movement on to the next pace of requesting to participate in the programme.

2. Submit your asking to Google to participate in the Product Reviews plan

Now y'all're set to fill out Google's grade and submit your request. In that location are two ways to access this form.

  • The first is to follow this link from the Google Merchant Center and fill up information technology out there.
  • The 2nd is to log into your Merchant Heart account > Manage programs > scroll to the bottom of the page > Detect Product Ratings > Click on 'Go Started'


Yous'll need to await to be notified that Google accepted your awarding before yous can get alee and upload your review feed.

3. Decide if yous'll be using website reviews or a 3rd-party aggregator

Yous tin can decide whether you lot want to collect reviews through your own online store or use a tertiary party review aggregator service. You tin choose to collect your product reviews a couple of different ways, either through Google'due south Review Collector or by using a 3rd-party aggregator. Which one is better for y'all? In the next section, we'll take a wait at the different methods.

Choosing how to go reviews

Here are the 3 means you can collect reviews to show on your Google listings.

Using a third political party aggregator

The advantages of using a third party review aggregator are:

  • You lot'll be able to create a review feed automatically
  • Setting up a scheduled feed in Merchant Middle is piece of cake
  • You can send a product review asking to all of your customers in a way that reflects your company'south branding
  • You'll be able to collect previous reviews from other sites

The disadvantages are few, just possibly significant:

  • They are non free

The official list of 3rd party review aggregators that are supported past Google includes:

  • Bazaarvoice
  • Ekomi
  • Feefo
  • PowerReviews
  • Reevoo
  • Review.io
  • Trusted Shops
  • Trustpilot
  • Verified Reviews
  • Yotpo

Google Client Reviews

This is Google's solution to helping merchants collect reviews. It's important to note that you'll demand to provide GTINs for your products in order to utilise this method.

The advantages are:

  • Y'all'll get a Google certified review badge for your website
  • Unlike a third party app, this method is free
  • Information technology's very elementary to set-up

The disadvantages are:

  • It doesn't requite your customers the all-time feel, since they'll be filling out a survey from Google, and not one that y'all've been able to customize
  • Customers will need to opt in before after making their purchase in order to exist sent to review request e-mail

How to gear up Google Review Collection

  1. Head to your Merchant Center account
  2. On the left hand panel click on 'Growth'
  3. Then click on 'Manage programs'
  4. Find the program that says 'Customer Reviews'
  5. Enable and agree to the terms and conditions

The next steps could require some coding in order to customize the module Google gives for your website and then you may desire to enlist the help of a programmer if you have one.

Interesting note: When a customer makes a buy with multiple items, they'll still just exist given one review survey. Google and then chooses which particular they use this review for based on some internal criteria.

Add reviews manually

This method requires the most work as you lot'll need to create the product review feed and collect reviews yourself. Nosotros'll take a look at the feed specifics in the next section.

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Product Ratings feed

In the section above we talked about product rating feeds.

Information technology'due south of import to note that if you chose to get your reviews through Google Customer Reviews then you won't need to submit a ratings feed. Simply if you've gone one of the two other routes, then yous'll need to send your feed to Google Merchant Center.

Requirements:

  • Only XML files are supported
  • Need to send an update to Google at to the lowest degree once a month

If you're used to uploading some kind of spreadsheet file, and so it's of import to note that XML files are equanimous of code instead. Google provides some resources hither.

The includes things like the review content, images, and links. Here's a sample:

If you utilise a feed management tool like DataFeedWatch y'all tin add a Google Ratings feed to other feeds yous already have and gather everything in one place:

google_ratings_feed1

improve-product-feeds

Yous can map your Product Ratings feed directly in our tool. It looks like that:

ratings_feed_mapping_1

Product matching

One of the most of import factors to consider when setting upwards product ratings on Google Shopping, and creating your feed, is product matching. This is where Google matches the products in your feed to other products using industry-standard identifying information.

Including product identifying information will help better your search results as well as matching product ratings. This is considering Google volition have a better understanding of the exact products you sell and therefore volition show them in relevant searches.

Google matches products via two methods:

  • GTIN - GTIN stands for Global Merchandise Detail Number. It is a unique number that is assigned to products so they can be matched up in various databases.
  • The brand of the product plus its MPN - MPN stands for Manufacturer Part Number.

Ideally, y'all should include all iii identifiers in your feed: GTIN, Brand, and MPN.

Download the Complete Guide to Data Feed Optimization

Utilise your production ratings to diversify your behest strategy!

Y'all tin can utilise your production ratings to segment your entrada and diversify your behest strategy. If you lot utilize a feed solution like DataFeedWatch, you tin create a special custom label separating products with the highest ratings from products with proficient and bad ratings, and yous tin can implement a different bidding strategy for each of them.

Here's an example of a rule that segments products based on product ratings:

ratings_feed_example_rule

easy-product-feed-ecommerce

3 all-time practices to maximize the effectiveness of Product Ratings

There are a number of things you should consider so you become as much benefit from Product Ratings on Google Shopping as possible. Follow these best practices to make the almost out of your Product Ratings.

  1. Encourage users to go out reviews
    Y    ou won't qualify for Product Ratings if you don't take enough reviews. But there is an fifty-fifty more compelling reason for trying to get equally many as possible – consumers trust ratings based on large numbers of reviews more than ratings based on modest numbers of reviews.
  2. Don't simply aim for 5-star reviews
    52% of people trust products with some negative reviews and depression ratings more than than products that but have proficient reviews and high ratings. Customers want ratings that announced genuine.

    A 5-star rating tin can actually hurt your sales. The optimum rating is actually 4.seven, i.e. products with a rating of 4.7 get more conversions than products with a rating of 5.

    This is because consumers understand that five-star ratings are normally just institute on products that have few ratings (often left past people connected to the company or product in some fashion). A rating of around 4.7, even so, appears more genuine.

  3. Ad seller ratings in add-on to product ratings
    Having the rating accessible for your whole shop can also help shoppers narrow down on a ownership conclusion. The requirements for qualification are dissimilar, merely Seller Ratings tin can meliorate the quality of your listings fifty-fifty farther.

Download the Complete Guide to Data Feed Optimization

Benefits of Google Product Ratings

72 percent of people are willing to make a purchase decision relying on product reviews and ratings but.  And a single business review can lift its conversions by 10%. This is the style to build trust between prospects and your business. You can improve your visibility in search, and increase on-site conversions.

However, the benefits of having product reviews on your own site a flake differ from the perks of Google Production Ratings.

  • Product exposure and visibility

Opinions influence us all. Nosotros are more likely to look at a production with high ratings. A good product score will put your business offset among the competitors.  Information technology is clear that if a listing has many positive reviews, it volition be easier for you to sell cause it's more visible and reliable for customers.

  • On-site conversion

We can assume that shoppers visiting your site by clicking on Google Product Ratings are at the concluding stage of their heir-apparent'south journey. So their intent to brand a buy is high intent when they arrive on your site.

Their intent is also strengthened by trust and confidence congenital by insightful reviews and loftier score gathered. This equation leads only to more sales and profits.

  • Well informed shoppers

Reviews oftentimes contain valuable data that could make or interruption a sale.

Customers who know more nigh the production are also less likely to exist disappointed. It's why 78% of buyers who read reviews are satisfied with their concluding purchase.

Customers with bigger noesis are a straight way to trust in your product and increased conversions.

It all comes downwards to building trust

1 of the nearly important elements of successfully selling products online is winning the trust of consumers. You have to convince them your product and your business tin can deliver on their expectations.

Product Ratings on Google Shopping help you lot do this every bit without them, customers may not even visit your website, i.e. they will click on a link for ane of your competitors that exercise have Product Ratings.

In other words, Product Ratings assist you announced on Google Shopping searches and win the click to increase sales.

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Source: https://www.datafeedwatch.com/blog/add-product-ratings-on-google-shopping